Who Are We

Our founders, a couple of undergraduates at Clarkson University, recognized the impact media has on people's emotions when COVID-19 flooded the world with bad news. Now, we're fighting back by delivering the same important stories, with a positive spin!

American Airlines announced it is creating a new unified lapel pin to celebrate diversity and honor the Black Lives Matters Movement.

According to American Airlines, the airline is against racism and all forms of discrimination.

Jill Surdek, American Airlines senior vice president of air services, said:

“Americans are truly committed to an inclusive culture that welcomes everyone and reflects our country and the world. One symbolic way to show our support is to have a uniform pin. We are working with our Black Professional Network on designing a specific pin that may be worn with the uniform. In the meantime, until this pin is produced, we allow people to wear a Black Lives Matter Pin to recognize the significance of this moment in history.”

The company made it clear that this is not for political reasons, but as a general cause for humanity and equality:

“Basically, Black Lives Matter is an expression of equality. It doesn’t mean other lives don’t matter, rather than in our society; black lives should matter and be valued like others. That’s not political.”

However, American Airlines is not the first airline to approve the wearing of this category of pins.

Delta Air Lines allows not only Black Lives Matter pins to be worn by employees, but also custom Delta Black Lives Matter pins.

Starbucks also announced in June that it would provide 250,000 bespoke t-shirts for employees in the US and Canada to support this movement. The company said, “This small effort allows partners to adhere to the store’s guidelines to maintain a safe and enthusiastic community feeling.”

According to CBS Sports, in June, the NBA reached an agreement with the United States’ National Basketball Players Association that allows players to replace their last names on the back of their jerseys with social justice messages.

People in other fields have also found unique ways to support their unified movement. Two doctors in Alabama wear black scrubs to aid movement for black lives matter.

Leave a Reply