The Girl Group Brand Reputation Ranking for the month of November 2022 has been announced by the Korean Business Research Institute.
The rankings were arrived at as a conclusion using big data collected from October 13 to November 13 to analyze consumer engagement, media coverage, interaction, and – community index of diverse female groups.
For the sixth consecutive month, Blackpink remains at the top with a brand reputation rating of 5,678,123 in November. “World tour,” “Instagram,” and “concert” were amongst the top-ranked phrases in their keyword analysis, and the top-ranked related terms were “perform,” “record” and ” advertise.”
A score of 85.91 percent positive responses was found in the analysis of positivity-negativity of the group. With a brand reputation index of 5,412,686, NewJeans came in second place, improving their score by an incredible 71.02 percent since October.
IVE held third place with a brand reputation index of 4,395,657. Although they made an improvement of 6.08 percent from the previous month.
With a total score of 2,430,151, Girls’ Generation completed the top five for November, while TWICE maintained its position in fourth with a brand reputation index of 2,664,683.
From being in the second position in October, Girls’ Generation dropped to the fifth position this month. NewJeans moved up to second position in November from fifth last month.
The Top 30 Girl Group Brand Reputation Ranking List is as follows:
BLACKPINK, NewJeans, IVE, TWICE, Girls’ Generation, (G)I-DLE, Oh My Girl, Red Velvet, MAMAMOO, LE SSERAFIM, aespa, WJSN, NMIXX, fromis_9, Girl’s Day, Kep1er, EXID, Brave Girls, Dreamcatcher , MOMOLAND, APRIL, Apink, ITZY, Ladies’ Code, mimiirose, STAYC, LOONA, NATURE, Rocket Punch, ALICE.
Several South Korean girl groups participate in this brand reputation ranking. All the girl groups work under different companies. Blackpink is one of those groups that are famous in the world.
Currently, the group is busy with their world tour schedule which will end soon. Next year they will have their tour in Asia according to the schedule.